MAINSTREAM TV NETWORKS VS STREAMING PLATFORMS: THE SHIFT OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND INNOVATION

Linear TV networks have long been recognized as mainstream television formats, relying on regularly timed shows via public channels. In contrast, digital services operate on viewer-driven consumption, with global streaming giants, Disney+, and Apple TV+ serving as leading platforms. As viewer preferences shift, rivalry between conventional TV netwo